ProAI turns everyday bottlenecks into useful AI products: WhatsApp assistants, pricing and quoting tools, internal knowledge portals, proposal automation, invoice extraction, and admin workflows that plug into the stack you already run.
What we build
We focus on the repetitive, document-heavy, response-heavy work that slows growing SMEs down, then ship systems people can trust and use without hiring an internal AI team.
Pricing calculators, quoting wizards, customer portals, internal dashboards, and decision tools designed around your products, rules, and brand.
WhatsApp assistants, voice receptionists, and site chatbots that answer questions, book meetings, capture leads, quote, and hand off with context.
Behind-the-scenes automation for admin, sales enablement, reporting, and document-heavy work, running inside the tools your team already uses.
Readiness scans, workflow maps, prompt libraries, and hands-on training so your team understands the system and keeps improving it.
How ProAI works
Every engagement has a fixed scope, visible progress, and a handover plan so the result becomes part of daily operations.
We interview the people doing the work, map the current process, and rank opportunities by effort, risk, and likely time saved.
We define the model approach, interfaces, integrations, approvals, and success metrics before build starts.
We build with real data paths, test with users, and review working software at the end of each sprint.
We document the system, train your team, hand over admin controls, and stay available for iteration once it is live.
Solutions we ship
The implementations we deliver most often for South African SMEs: branded, integrated with your existing systems, and designed for everyday operators rather than AI specialists.
An AI assistant inside the channel your customers already use. It answers product and pricing questions, books appointments, captures lead details, and hands the conversation to a person when judgement is needed.
Branded calculators that ask the right questions, apply your pricing logic, and produce an accurate quote or PDF proposal in seconds — embedded on your site or sent as a private link.
An always-available phone assistant that answers common questions, screens callers, books appointments, and forwards genuine leads with a transcript waiting in your inbox.
Turn briefs, intake forms, and CRM records into polished proposals, contracts, SOWs, and reports without rebuilding the same document every week.
A private chatbot trained on your SOPs, policies, and product information so staff get accurate, source-cited answers in seconds instead of hunting through drives.
Score new leads automatically, draft a personalised first reply, and book the warm ones into your calendar before they go cold — with the rest dropped into a tidy follow-up sequence.
Pull line items, totals, VAT, and supplier details from invoices, receipts, and purchase orders straight into Xero, QuickBooks, or a clean spreadsheet — with approvals routed to the right person.
By the numbers
Typical time from signed Starter Sprint brief to first working pilot.
Target time saved on high-volume admin, quoting, response, and document workflows.
Pilots are scoped around a real operational handover, not just a demo environment.
POPIA-aligned engagements with written data-processing agreements before any build.
How we engage
Every engagement is fixed-scope, written before we start, and structured so your team owns the outcome.
Best for proving value in one specific workflow: quoting, lead response, document generation, reporting, or internal Q&A.
For teams ready to connect several workflows into a practical AI operating layer across sales, admin, and customer service.
A fractional AI product team for organisations that want continuous improvement without hiring developers, automation specialists, and AI engineers in-house.
Responsible adoption
ProAI defines where AI is appropriate, how sensitive information is handled, when human review is required, and how outputs stay useful, secure, and aligned with company standards. Every engagement is POPIA-aligned with data-processing agreements in place before build begins.
Questions we hear a lot
No. Almost every project we deliver runs alongside Xero, Sage, Zoho, HubSpot, Microsoft 365, or Google Workspace. We plug into what your team already uses instead of asking them to switch.
We quote fixed pricing per engagement based on scope. A Starter Sprint that ships one focused tool is the smallest commitment; a Growth Programme or Embedded Partnership scales from there. Every quote is written up before any work begins — no time-and-materials surprises.
All engagements are POPIA-aligned. We sign data-processing agreements before build, host in South African or EU regions where required, and never train third-party models on your data. Prompts and outputs stay inside your own accounts and systems, not ours.
Every tool ships with guardrails — human review points on high-impact actions, confidence checks on outputs, and clear fallbacks when the AI is unsure. Each deployment includes a monitoring dashboard so you can see what's happening and step in if you need to.
No. The tools are designed to be operated by your existing team through simple admin interfaces. You get documentation, training, and support. If the business scales beyond that, we can stay on as an Embedded Partner — a fractional AI team without the full-time headcount.
Almost certainly yes — we've integrated with all of the above and many more. If your system has an API or a Zapier / Make connector, we can plug into it. Send the tool name and we'll confirm in writing before the sprint.
First working pilots typically ship in 2–3 weeks. Time-saved improvements are usually measurable in the first month of production use. Larger portfolios (Growth Programme) show cumulative benefit across 3–6 months.
That's the entire purpose of a discovery call. We walk through your workflows, spot the two or three that would gain the most from AI, and give you a ranked list — with time-saved estimates — before you commit to any build work.
Start with a conversation
Send a short note about the work that slows your team down: missed WhatsApps, slow quotes, repeated proposals, spreadsheet admin, knowledge stuck in documents. We reply within one business day.
